Job Details

Bilingual/Korean Is Preferred Not Required

Consumer Research Analyst

Top Skill Sets

5+ years of experience in consumer research with a strong focus on qualitative research methods, including research design, participant recruiting, interviewing, analysis, and reporting

Hands-on experience with online research and survey platforms such as dscout, Pollfish, and Qualtrics

Bachelor's degree in a related field required; experience or demonstrated technical aptitude in consumer electronics preferred

Key Responsibilities

Design and execute primary consumer research using both qualitative and quantitative methodologies

Analyze research data and deliver clear, actionable insights and reports

Partner with the product research team to define research objectives and lead research initiatives

Synthesize findings from primary, secondary, and public research sources to support business decisions

Collaborate with external vendors and cross-functional teams to develop effective research plans and ensure actionable deliverables

Conduct competitive analysis of applications and products, identifying strengths, weaknesses, user perspectives, and improvement opportunities

Evaluate new product concepts, usability, and UX design documents to identify user experience issues and feature enhancements

Required Skills & Qualifications

5+ years of consumer research experience with emphasis on qualitative research techniques

Strong experience with research platforms and online survey tools including dscout, Pollfish, and Qualtrics

Excellent communication, interviewing, and presentation skills

Strong analytical, reporting, and data interpretation abilities

Experience creating influential written reports and delivering actionable recommendations

Bilingual English/Korean is a plus

Consumer Electronics Industry Experience Preferred

Education & Experience

Bachelor's degree in a related field required

MBA or advanced degree preferred

Demonstrated technical aptitude and experience working with technology or consumer electronics products preferred