Job Details

LeadsOnline is looking for a Senior Manager, Growth Marketing, to be the growth and operational backbone of our marketing organization. You will own the systems, data, and processes that power our go-to-market engine-from CRM architecture and marketing automation to growth channel strategy and execution, and as the foundation matures, paid digital channels.

This is a senior, high-impact role. You will influence marketing strategy through data and insights, partnering closely with Sales, RevOps, and Product Marketing to build scalable infrastructure that drives pipeline and revenue. The opportunity is genuinely greenfield: we are mid-migration from a homegrown CRM to Salesforce, we have not yet stood up a marketing automation platform, and our reporting infrastructure is being built from scratch. Getting these fundamentals right is the year-one mandate.

We are looking for a builder and entrepreneur - someone who is energized by ambiguity, excited to define what 'good' looks like, and genuinely curious about the role AI and emerging technology play in modern marketing operations. If you thrive at the intersection of technology, analytics, growth, and execution, and can translate complexity into clarity, this role is for you.

What You'll Own

Growth Channel Strategy and Campaign Execution

You own the complete lifecycle of our growth channels: strategy, execution, and optimization. Build, QA, and deploy demand generation campaigns across all current channels-email, social, digital/web, and automated programs in the MAP. As the foundation matures, expand to paid digital channels.

• Email Marketing: Develop strategy, create email content, build and deploy campaigns, manage nurture workflows and lifecycle programs, optimize send times and messaging, track performance and ROI
• Social Media: Define strategy aligned with growth goals, develop social content and sales enablement assets (e.g., social playbooks), execute campaigns across platforms, measure engagement and pipeline influence, optimize performance
• Digital/Website Strategy: Develop .com strategy to drive conversions and leads, coordinate web experience with campaigns, measure website contribution to pipeline, optimize conversion paths
• Event Strategy & Management: Work closely with sales to leverage in person events - both created and exhibitions - that build engagement with prospects, customers & influencers.
• Channel Marketing & Strategy: Coordinate marketing efforts with channel partners domestic and globally to extend reach - including portal for channel to access materials and content.
• Operational Excellence: Develop operational playbooks and reusable templates that allow the marketing team to execute with speed and consistency; look for opportunities to automate repeatable work with AI
• Campaign Calendar & Coordination: Own the integrated campaign calendar, coordinating timing and dependencies across email, social, content, and event programs

• Lead Lifecycle: Partner with Sales to own the lead lifecycle end to end-from capture through handoff-including routing rules, SLA definitions, and follow-up tracking
• Intent & Review Platforms: Evaluate intent and review platforms (G2, 6sense, Demandbase) as the program matures

Paid Digital Channel Execution

We do not currently run paid media. Once the attribution infrastructure is in place, you will build this function.

• Define our paid media strategy across relevant B2B channels-primarily LinkedIn, Google Search/Display, and programmatic-in partnership with marketing leadership
• Own end-to-end campaign execution: audience targeting, creative trafficking, bid management, budget pacing, and ongoing optimization
• Manage the paid media budget with a rigorous focus on cost-per-MQL, pipeline influence, and CAC efficiency

MarTech Stack, CRM & Marketing Automation

This is the foundation everything else is built on. Getting it right and building it to last is the most important thing you will do in year one.

• Own the marketing requirements for the Salesforce CRM implementation-data model, lead/contact objects, campaign tracking, and integration readiness
• Lead the evaluation, selection, and implementation of a marketing automation platform
• Rationalize and build the full MarTech stack from first principles; identify the right tools for where we are today and where we're going, including AI-powered solutions that create real operational leverage
• Actively evaluate and pilot AI tools across the stack-from workflow automation and content personalization to predictive lead scoring and intent signals-and operationalize what works
• Design and enforce data hygiene standards across the database: deduplication, enrichment, lifecycle stage management, and compliance with GDPR, CAN-SPAM, and CCPA
• Build lead scoring models, segmentation frameworks, and audience definitions that power all targeting downstream

Revenue Reporting & Attribution

If we can't measure it, we can't improve it-and right now, we can't measure enough.

• Build the marketing reporting infrastructure from scratch: dashboards covering pipeline contribution, MQL volume and quality, channel ROI, funnel velocity, and CAC trends
• Define and document shared marketing-sales definitions for MQL, SQL, and opportunity stages; own the alignment process with Sales Ops and Finance
• Own multi-touch attribution modeling so that when we turn on paid channels, we know immediately what's working
• Deliver regular performance insights in weekly, monthly, and quarterly reviews with marketing leadership
• Identify opportunities to apply AI-driven analytics-anomaly detection, forecasting, performance insights-to surface signals faster than manual reporting allows

Cross-Functional Team Leadership

• Serve as the primary liaison between Marketing, Sales, RevOps, IT, and Finance on systems, data, and pipeline reporting
• Establish team processes, onboarding frameworks, and career development paths for future direct reports (1-3 expected in 12 months)
• Facilitate alignment between marketing and sales on lead definitions, SLAs, handoff processes, and funnel accountability
• Champion a culture of operational excellence-documented processes, rigorous QA, and a bias toward measurement
• Present marketing performance and operational recommendations to senior leadership with clarity and confidence

What You'll Bring

Required

• 5+ years in a Marketing Demand Generation, Marketing Operations, Revenue Operations, or blended Demand Gen/Marketing ops role at a B2B SaaS company, with demonstrated experience building-not just running-systems and processes
• Experience building and managing a small team (1-3 people)
• Proven email marketing campaign execution and optimization experience, including creating email content
• Experience developing and executing social media strategy and content, including sales enablement assets (e.g., social playbooks)
• Experience developing and executing digital/website strategy to drive conversions and lead generation
• Direct hands-on paid media execution experience (LinkedIn, Google Ads)-you have personally built, managed, and optimized campaigns
• Hands-on experience implementing or migrating to a MAP (HubSpot, Marketo, Pardot, or equivalent); owning a platform selection end to end is a strong plus
• Proficiency in Salesforce CRM-campaign influence, lead/contact objects, CRM/MAP integration; experience participating in a Salesforce implementation is highly preferred
• Proven ability to build marketing attribution models and funnel reporting dashboards from scratch
• Strong data orientation: SQL or advanced Excel proficiency, comfort with BI tools (Looker, Tableau, Power BI, or similar)
• Demonstrated, hands-on use of AI tools in a professional marketing context-you have actually operationalized AI to drive efficiency, not just experimented with it personally
• A genuine point of view on where AI is taking marketing operations and the initiative to stay ahead of it; you bring recommendations, not just awareness
• Track record of self-direction and ownership in ambiguous, high-growth environments where the playbook doesn't yet exist
• Experience working directly with Sales and RevOps to define lead handoff processes, MQL criteria, and pipeline reporting
• Supervisory or team leadership experience (managing, mentoring, or onboarding team members)
• Strong communicator who translates technical concepts into business language for both technical and non-technical stakeholders