Job Details

A company is looking for a Vice President, Media to lead media strategy and execution for university enrollment initiatives.Key ResponsibilitiesDevelop and oversee full-funnel media strategies to acquire qualified leadsManage a multidisciplinary team and external agencies for media planning and executionDrive performance against key KPIs and analyze campaign effectiveness for continuous optimizationRequired Qualifications12+ years of experience in media, digital marketing, or demand generation with leadership experienceProven experience managing in-house media teams and external agenciesDeep expertise in various media channels including paid search, paid social, and programmatic marketingStrong financial acumen with experience in budget management and media performance evaluationBachelor's degree or equivalent experience required; advanced degree is a plus