Job Details

Marketing Strategy & Analytics Manager

📍 Frisco, Texas (Hybrid)

💰 Salary: $96,800 – $143,000 + bonus & benefits

About the role

We are looking for a strategic, insight-driven professional to join a Marketing Analytics & Intelligenceteam. This role acts as a key bridge between analytics and business teams, ensuring data and insights translate into clear, actionable strategies that drive growth.

You will play a critical role in shaping marketing priorities, enabling smarter decision-making, and ensuring analytics efforts are focused on high-impact outcomes.

Key responsibilities

• Act as a strategic partner to marketing and analytics teams, identifying high-impact growth opportunities
• Translate complex data and analysis into clear, actionable business strategies
• Define priorities and ensure analytics work aligns with business goals
• Drive marketing analytics strategy and execution to improve efficiency and effectiveness
• Develop compelling data-driven narratives and present insights to senior leadership
• Collaborate with data science and data engineering teams to ensure outputs meet business needs
• Enable cross-functional collaboration across marketing, media, insights, and agency partners
• Identify opportunities for scalable analytics solutions versus one-off analyses
• Guide decision-making by influencing where to focus for maximum business impact
• Create high-quality visualizations and storytelling outputs
• Promote best practices and a culture of insight-led decision-making

What you'll focus on

• Connecting insights to tangible business outcomes
• Driving marketing performance and growth through data
• Improving decision-making speed and quality
• Aligning analytics efforts with strategic priorities

Your profile

• 6+ years of experience in marketing, analytics, media, or advertising
• Strong understanding of brand marketing, growth marketing, and/or media strategy
• Proven ability to translate complex data into actionable insights
• Excellent communication and storytelling skills, with experience presenting to senior stakeholders
• Strong strategic thinking and problem-solving capabilities
• Experience working with data science and analytics teams
• Ability to manage multiple priorities in a fast-paced environment
• Track record of driving measurable business impact through insights

Nice to have

• Experience in Agile environments or program management
• Experience with data visualization tools and insight communication frameworks

What this role is not

• Not focused on building complex models or heavy coding
• Not a pure data science role — emphasis is on strategy, storytelling, and impact

Additional information

• Performance-based bonus included
• Comprehensive benefits package (healthcare, pension/401k, paid leave, etc.)
• Inclusive and growth-oriented work environment