Job Details

Oxford Solutions is working with a client to hire a Social Media Strategist to support brand growth and engagement across key digital platforms. This is a contract-to-hire opportunity with a mostly hybrid schedule. Candidates must be located within reasonable commuting distance of Morgantown, WVand reside in PA, OH, or WV to attend onsite meetings as needed.

This role blends creative content development with data-driven strategy. The ideal candidate understands how to turn brand moments, product launches, and trends into compelling social content that drives engagement and audience growth.

Responsibilities

• Develop and execute social media strategies across platforms such as Instagram and TikTok
• Build and manage content calendars aligned with campaigns, product launches, and seasonal initiatives
• Create and publish short-form content optimized for engagement and reach
• Translate brand messaging and key moments into relevant, trend-driven content
• Manage day-to-day interactions across social channels, including comments, messages, and replies
• Collaborate with internal teams and external partners to amplify campaigns
• Monitor audience sentiment and provide insights back to internal stakeholders
• Track and analyze content performance using platform analytics and reporting tools
• Adjust strategies based on engagement trends and data insights
• Maintain publishing schedules and ensure consistent execution across channels
• Partner with cross-functional teams to provide feedback on content performance and opportunities

Qualifications

• 1-5+ years of experience in social media, content creation, or digital marketing
• Strong knowledge of Meta platforms, including Business tools and advertising features
• Experience creating engaging short-form video content (TikTok, Reels, etc.)
• Comfortable capturing and editing content when needed
• Strong understanding of brand voice, storytelling, and audience engagement
• Ability to balance creativity with performance metrics and analytics

This is an excellent opportunity for someone who enjoys both the creative and strategic sides of social media and wants to make a measurable impact on brand growth.

Social Media Strategist - 26-00281