Job Details

Join to apply for the MANAGER INTEGRATED MARKETING role at Sally Beauty.

**Job Description:**
He/she/they will be at the forefront of using data to answer partners' business questions and develop relevant plans to drive growth based on partner priorities and launches. Close collaboration with merchandising and channel partners is critical to ensure that the proposed plans align with the merchandising and marketing priorities set by BSG. Analytical rigor, understanding, optimization, and action on meaningful marketing metrics for brand partners are essential. This is a hybrid role, reporting to the Denton office on Tuesdays and Wednesdays, with remote work the rest of the week.

**Primary Functions:**

• Manage relationships with brand partners across BSG.
• Lead the creation of annual marketing plans based on brand priorities and launches, acting as the main liaison with internal teams.
• Onboard new brand partners, guiding them through setup, asset collection, and co-op agreement development.
• Create data-driven marketing plans to help brand partners achieve goals and develop internal buy-in.
• Ensure co-op pricing and costs meet expectations.
• Integrate marketing plans into internal processes and calendars.
• Approve co-op agreements and coordinate with finance for allocation.
• Lead quarterly brand partner meetings.
• Collaborate cross-functionally for successful plan rollout.
• Identify and implement new growth strategies for brand partners.

**Qualifications:**

• Bachelor's degree or equivalent experience.
• 3-5 years' experience in marketing, merchandising, or brand partnerships in retail.
• Experience in marketing planning and communication.
• Strong communication and project management skills.
• Problem-solving, leadership, and stakeholder management abilities.
• Understanding of marketing technology and digital marketing calendars is a plus.

**Competencies:**

• Customer-centric, adaptable, solutions-oriented.
• Proactive, resourceful, credible, dependable.

We offer a competitive salary and benefits, including medical, dental, vision, life insurance, paid time off, tuition reimbursement, and 401(k). Employees can access in-house salon services, food options, and store discounts.

**Working Conditions:**

• Standard safety precautions in office, retail, and vehicle environments.
• Primarily sedentary work with some walking, standing, and light carrying.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Retail

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