Job Details

At SitePro Rentals, we power progress by providing high-quality heavy machinery and equipment solutions to industries that build and move the world. Our team is built on a foundation of safety, reliability, and customer commitment, ensuring that every job-big or small-is backed by the best equipment and service in the industry.

We value hard work, teamwork, and innovation, fostering a workplace where employees can grow, take on challenges, and make an impact. If you're looking for a fast-paced, hands-on environment where your skills and dedication are truly valued, you've come to the right place.

Mission Statement: We provide equipment and technology solutions that drive jobsite productivity, bringing together great people, processes and cutting-edge technology to deliver an amazing customer experience.

Competitive benefits:

• 401(k)
• Tuition Reimbursement
• Tool Allowance
• Safety Boot Program
• Employee Assistance Program (EAP)
• Employee Stock Ownership Program (ESOP)
• Hands On and Virtual Training
• Paid Holidays
• Paid Time Off
• Profit Sharing

Let's build something great together-apply today!

Position Description

The Brand and Marketing Manager at SitePro Rentals will be responsible for the development and execution of comprehensive brand strategies aimed at enhancing brand awareness, refining the customer experience, and generating revenue alongside profitable growth. Responsible for managing diverse marketing campaigns and effectively managing social media platforms to boost brand awareness, strengthen market presence, and drive brand growth across the SitePro Rentals network. The role will have oversight in the creation, implementation, and management of content across diverse communication channels, ensuring all stakeholders are informed of organizational developments. Ensures all SitePro Rentals standards are adhered to and executed consistent with company direction.

Principal Responsibilities and Duties

• Collaborate with sales and operations to develop effective brand and marketing strategies and campaigns aimed at acquiring new customers, retaining existing ones, and enhancing revenue growth within the SitePro Rentals business.
• Collaborate with external vendors to develop and implement creative executions, including billboards, custom artwork, collateral, signage, and point-of-purchase displays as needed.
• Ensure that all marketing and sales materials consistently adhere to the brand standards which you will help to develop and refine.
• Develop strategic messaging, content, and materials aligned with the Company's vision and values, ensuring consistency across all platforms.
• Coordinate with the sales and operations teams to organize and participate in corporate trade shows and events.
• Develop and execute a strategic vision for SitePro Rentals online presence.
• Assists with the development of local branch advertising as required.
• Oversee brand integration with social media and content marketing initiatives.
• Oversee key vendor relationships pertaining to business cards, sales collateral, and promotional items, ensuring effective inventory management and adherence to budgetary guidelines.
• Manage ongoing content updates and improvements for all company platforms; develop and maintain a content calendar.
• Oversee the company intranet, The Hub, to ensure that the most current materials are uploaded and available.
• Utilize Adobe Creative Suite to develop social images, videos, collateral, and sales support documents for both internal and external distribution.
• Manage social media platforms, promotions, and content to enhance customer engagement and drive profitability.
• Prepare and distribute internal communications, including digital newsletters, corporate video updates, and presentations.
• Create email marketing campaigns and implement through our CRM tool
• Perform other related duties as assigned.

Job Qualifications

• Intermediate proficiency in graphical applications such as Adobe creative suite required.
• Intermediate proficiency with social media tools, content creation and scheduling.
• Excellent verbal and written communication skills.
• Excellent project management skills with attention to detail.
• Ability to provide a creative approach to communication & messaging.
• Excellent intrapersonal & customer service skills.
• Ability to work with a high sense of urgency and minimal supervision in a dynamic, fast-paced environment.
• Ability to analyze data to show Marketing trends
• Experience with Content Management web tools.
• Basic understanding or CRM tools, email marketing, and activities.
• Proficient in Microsoft Office Suite (Outlook, Word, Excel and PowerPoint).

Education and Experience

• Bachelor's degree in marketing, journalism, advertising, communications, or related field required.
• 5+ years' experience working in business-to-business marketing preferred.
• Previous experience in brand and social media management required.
• Intermediate Proficiency in Adobe Creative Suite required.

Physical Requirements

• Work is performed in an office environment and requires the ability to operate standard office equipment.
• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 25 pounds at times.
• Frequently standing, talking, walking, sitting, lifting, twisting, bending, and use repetitive motions.
• Must be able to sit, stand, bend, or walk for long periods of time, and often lift.